Qilin Gu
Reality Show
Branding System
Design
Brief
This design project aims to create a complete brand design system for a female variety show "Their Good Times" boardcast on Tiktok. The design content includes the design of the program logo and key visual posters, the design specifications and references for captions and subtitles in the later stage of the program, as well as the design of promotional materials such as guest celebrity posters.
By deeply analyzing the content of the program, I extracted and integrated female elements with traditional Chinese style. Through stylized visual design, I accurately conveyed female wisdom, and perfectly translated the softness and profoundness of traditional Chinese style into design language, contributing to the shaping and dissemination of the program's brand image.
这个设计项目是为抖音播出的聚焦女性的“社交图鉴”类综艺女性《她们的好时光》打造全套品牌设计体系。设计内容包括节目logo设计、主视觉海报设，节目后期花字设计、字幕设计等设计规范参考和品牌书，还有设计嘉宾艺人海报等宣传物料。我通过深入剖析节目内容，提炼女性元素与国风风格进行融合，通过风格化的视觉设计呈现出节目想要表达的女性智慧，将中国传统风格的柔美与厚重以设计语言传递出来，助力节目品牌形象的塑造与传播。
《她们的好时光》是一档以女性聚会及谈话为主题的综艺节目。每⼀集都聚焦于特定的传统文化体验，使嘉宾们在实践中感受和学习传统文化，并在交流和对话中分享彼此的观点和体验。节目呈现女性之间的真实对话和情感连接，展现了女性的智慧，创造力与独特的魅力。
Role：Brand Director, designer